Purely Sustainable
Linen is a gift from nature and its choice as a raw material is one of Pura's main characteristics.
It is a natural fabric, soft and gentle on the skin, which has a long history in Portuguese fashion and culture.
It's a hardy plant that grows easily without the need for many resources. It's also one of the strongest and incredibly durable textile fibers. Our choice for producing pieces that can last for years.
Made in Portugal
All our pieces are ethically manufactured in Portugal.
Ecological Production
Our raw material is linen, 100% natural, renewable, and biodegradable.
Sustainable
One of the most sustainable options to make our wardrobe even more eco-friendly.
History and tradition
Linen is one of the oldest fibers used by humanity, with evidence of its use dating back over 10,000 years. In Portugal, linen production was a very common activity in the past, and many regions of the country were known for the quality of their linen fabrics. By choosing to use pieces made in Portugal, we are supporting local production.
Lightweight, Durable and Comfortable
When it comes to fashion, linen is a popular choice for its ability to adapt to different climates and situations. It's a breathable, lightweight fiber that keeps you cool even on hot summer days.
It's a versatile fabric that can be used in clothing ranging from casual to formal. Furthermore, linen garments can last for years with proper care. This makes linen a perfect eco-friendly choice for those who want to avoid constantly buying new clothes.
