Slow Living
Pura was born from the desire to combine, in each of its pieces, timelessness, lightness, simplicity and elegance.
We follow trends, which come and go, but will there ever be an end to the elegance of a good linen dress, paired with a straw hat and sandals?
We know better! It's this desire to offer delicacy and personality combined with ethical and sustainable development that leads us to hope that Pura can be the face and smile of our summer.
Quality, timeless and sustainable pieces
We invest in a process of creating pieces with differentiated quality so that they last over time and maintain their own refinement regardless of trends.
We believe that conscious fashion should be the future and we are committed to promoting conscious choices to achieve this.
We strive to adopt a sustainable approach at all times, from choosing materials to delivering your order.
All our pieces are ethically manufactured in Portugal.
100% LINEN
Linen is the raw material for our pieces. It's a natural, biodegradable, and renewable fiber.
Linen is grown without the use of pesticides and herbicides, making it a healthier and more environmentally friendly material.
It's also a durable, high-quality material that stands the test of time. Plus, linen is a breathable fiber that keeps your skin cool and comfortable, even in warmer weather. Perfect for our summer!
