On a secluded stretch of land nestled in Portugal's coastal region, Pura's SS23 collection is born. Each piece, from design to production and shipping, is carefully crafted on this blessed soil.
Our linen dresses, from the elegant Irene to the dazzling Afrodite, blend into a perfect symbiosis, respecting Mother Nature and exuding exclusivity and elegance in every element of the collection.
What makes this collection truly special is the use of one of the purest raw materials: linen. As an eco-friendly fiber, linen has won our hearts for its reduced environmental footprint. Throughout history, this fabric has been associated with symbolic meanings of "purity" and "light."
Sourced from a noble plant, linen offers quality, durability, and strength. The result is a natural, soft, and skin-friendly fabric with a long history in Portuguese fashion and culture. From the planting process to fiber preparation and final finishing, the fabric's environmental impact is minimal. Cultivation requires up to 20 times less water than cotton and, furthermore, is soil-friendly, making it easily incorporated into the rotation cycle of other crops. Fiber processing uses low electricity consumption, relying on the help of natural agents such as rain and sun. Almost all waste resulting from production is reused by other industries, such as cosmetics, food, and paper. 
When you choose a linen dress from the Pura collection, you're not only wearing Portuguese linen, but also embracing an eco-friendly lifestyle committed to preserving the environment. The genuine elegance and exclusivity of each piece reflects the essence of the modern woman, conscious and caring about herself and her surroundings.
This season, embrace the comfort and delicacy of linen and be part of a story that values nature. Follow the next steps and join Pura on this journey toward sustainable fashion. Dressing well has never been so conscious and authentic as it is now!
